Charlene Prempeh

Charlene Prempeh is the founder of A Vibe Called Tech, a creative studio and art consultancy that is dedicated to approaching creativity through an intersectional lens. Charlene is also a Financial Times HTSI columnist and contributing editor who writes about design, travel, and culture. After studying PPE at Oxford University, she began a career in marketing and worked at some of the UK’s most prominent media platforms and art institutions including the BBC, The Guardian, and Frieze.

Since its establishment in 2018, A Vibe Called Tech has worked with brands including Gucci, Stine Goya, Faber, Frieze, and institutions like Whitechapel Gallery, White Cube, RA, and V&A East to deliver ambitious creative output that nourishes communities. In 2022, the agency launched Turned A, a cultural merchandising project which seeks to amplify key messages of the creative agency’s projects and its Art Consultancy arm, established to help clients connect seamlessly with artists.

Charlene currently consults for the Royal Academy of Arts on partnerships and development, is on the board for Tate Enterprise, and is Chair of the Frieze 91 committee.

Charlene’s debut book, Now You See Me: 100 Years of Black Design was published by Prestel in 2023.