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Art, football and interpretations of Africa

Godfried Donkar Ghana

Godfried Donkar – Ghana

bartelemy Toguo Cameroon

Bartelemy Toguo – Cameroon

Iniva is participating in the Design Museum’s Interpretations of Africa seminar on 8th November. The exhibition celebrates ten new football kit designs for the PUMA partnered African National football teams.  

The designs were commissioned from a selection of leading African artists who were asked to create a new artwork which has become the basis for the design of the football kits. The kits celebrate Africa’s unique visual identity and culture, featuring the artists original artwork and sketches alongside development work and the resulting final football kits. It charts the artist’s journey, inspiration and design process demonstrating how different African cultures and histories can be reflected in both by art and sportswear design.

The seminar involves several of the exhibiting artists speaking about their work and is chaired by David A Bailey.

Exhibiting artists include: Saïdou Dicko (Burkina Faso), Godfried Donkor (Ghana), Ernest Düku (Ivory Coast), Hasan and Husain Essop (South Africa), Samba Fall (Senegal), EL Loko (Togo), Hentie van der Merwe (Namibia), Owanto (Gabon), Zineb Sedira (Algeria) and Barthélémy Toguo (Cameroon).


This is however not the first time Iniva has been involved with football…

In 1997 Iniva produced ‘Offside’, an exhibition comprising of newly commissioned and recent work by thirteen artists from Argentina, Britain, Colombia and Mexico. Using photography, video, painting and installation, the artists referenced the imagery and text of football to explore the cultural environment of the game and identified the football stadium as an arena for the public display of national aspirations and anxieties.


Rosanna Fuertes, Paison de multitudes


Lucy Gunning, The Footballers, 1994

Find out more about this exhibition and the accompanying publication here, and view images from the exhibition here.